About Stay Smart Stay Healthy
In the old world, companies tried to explain health insurance through complex brochures or some other kind of traditional media filled with industry jargon and littered with "legalese." This is one of the main reasons consumers fail to understand their health insurance. We, the industry, just don't make it easy.
Today, consumers are increasingly filtering out complex messages, in favor of clearer, more relevant ones delivered through new, engaging mediums of communication. Recognizing this, Humana is now exploring non-traditional avenues to influence consumers' mindsets and behaviors.
Stay Smart Stay Healthy is a Humana new-media venture designed to deliver guidance, and to support awareness and understanding of the healthcare industry. Our goal is simple: to educate consumers on the healthcare system by removing the usual complexities and replacing them with an informative and engaging series of videos.